THE CLIENT’S DESIRE
Fishbar The Good Companion is located in the centre of the Jordan and has a very special concept. Fish restaurants enough in Amsterdam, however, finding a place with really delicious, local and sustainable fish dishes is not always easy or affordable. Starting as the first Fish & Chips bar, they have now adjusted their concept a little. After using many different kinds of fish for the Fish & Chips, owners Niek and Enno had the wish to serve more fish dished other than Fish & Chips. They created a whole new menu full of ‘comfort seafood’, because you can do so much more with local caught fish. To get this under the attention of the real ‘Amsterdammers’, they reached out to RARE for assistance.
THE ROLE OF RARE
RARE is responsible for the pr and marketing of The Good Companion. This includes the creation of a social media planning, social media content creation, social media advertising, social media management, writing and sending of press releases and setting up partnerships with media, bloggers and influencers.
Next to that, we occasionally have dinner there to taste what we are talking about and of course for the great ambiance and delicious food. Our favourites: Fish & Chips made with bycatch, mussels and as a dessert Eton Mess.
After a successful start of the campaign, there is more interest of Amsterdam media to come to The Good Companion, have a taste and write about it. More attention is drawn to the multiple events they are hosting such as Happy Oyster Hours on Saturday, once a month Sunday Boil with crawfish and every Tuesday Mussel Tuesday. These are growing more popular by the week. They reach of their social media account is growing exponentially, in which a clear and consistent structure is visible.
Happy client, happy RARE team!
|Duration of the project||2019-2020|
|The Good Companion||Westerstraat 264, 1015 MT, Amsterdam|
|Responsibilities RARE||social media planning, social media content creation, social media advertising, social media management, press releases and setting up partnerships with media, bloggers and influencers|