THE CLIENT’S DESIRE
Reintroduce Moët&Chandon’s Ice Impérial as the ultimate summer Champagne.
THE BRILLIANT IDEA
Each year Moët&Chandon celebrates the start of the summer with the launch of Moët&Chandon Ice Impérial: a summer Champagne, topped with fruit, mint and a lot of ice. A perfect #moetmoment to experience and to spend with friends on a beautiful location. Press and influencers enjoyed a perfect Ibiza lifestyle and shared this with their followers.
THE WIN-WIN
Moët&Chandon isn’t your average Champagne, it’s a lifestyle. The lifestyle can be found during every event of the brand, to claim the brand identity and keep its standards high. White bottles, white glasses and a luxurious touch: a lot of social media posts and online buzz guaranteed!
| Flavour | Vibrant, fruity and scents mainly of fragrant red berries and cherries |
| Location | Breakers Beach House, Noordwijk |