The chocolate MAN letter

The chocolate MAN letter

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Metropolitan – Chocolate MAN letter


Every year it time for perpernoten, taaitaai and chocolate letters. Something sweet to share with the whole familie. What if dad would want to keep his chocolate letter for himself for once? Kees Raat, from chocolate walhalle Metropolitan, came up with this funny idea for the real chocolists amongst us. A chocolate letter M for the MAN, with house smoked chocolate. Why? Because most of the chocolate letters of the MEN disappear in the bellies of the kids or mom. The idea was to take this idea into the world in a fun way. We definitely wanted to help!


RARE was responsible for writing the press release, knocking on the doors of Dutch media and scatter the message. Just like Sinterklaas. The chocolate MAN letter is available till 5th of December 2019 and only at Metropolitan or in their online webshop. Luckily, the smoked chocolate bars in 60% dark milk and 73% dark chocolate are available all year. “Very handy, I always have a piece of chocolate for myself” says Kees.


The press release was picked up very well en many great reactions came from it. Many asked for the chocolate letter, no surprise there, who would not want to taste this. Publications were placed and the media feasted on the chocolate letter.