LET’S GO FRENCH

THE CLIENT’S DESIRE
In April 2016 we were approached by LFE, one of the Netherlands biggest wine companies, who were in the process of rebranding one of their main wine producers Castel. They were looking for a team to come up with a concept for a launch party where they could present the new brand, Maison Castel.

THE BRILLIANT IDEA
We put together a fabulous, Paris-themed launch party at restaurant Lute, presented by French celebrity chef Alain Caron. Renowned food press was treated to the new wines Maison Castel, themed finger foods, a mini French cooking class and… finishing the evening off, a visual reality bike ride through Paris.

THE WIN-WIN
In one evening, we managed to create top-of-mind awareness and put Maison Castel (back) on the map!