THE CLIENT’S DESIRE
Lymph & Co aims to enable fundamental research into the nature and treatment of lymphoma and to generate more attention for this type of cancer.
THE BRILLIANT IDEA
The Hollandse 100 is an initiative of the Lymph & Co foundation. Participants skate 10 kilometers and cycle 90 kilometers for charity. Everyone is invited to join the challenge and raise money to fight cancer. Every year, a lot of Dutch celebrities show us what they’re worth!
To generate as much attention as possible for this beautiful initiative, we guided press requests and interviews with participants and organizers.