THE ONLY MOOD IS FOOD

THE CLIENT’S DESIRE
Lekker Laren is the biggest festival in Het Gooi, full of restaurant inspiration, lifestyle and music for four days of fun during the summer. Each year the goal is to bring people from the wider area together, discovering new dishes and food products. Participating restaurants and brands have the opportunity to demonstrate their cooking skills and shine with their food concepts.

THE BRILLIANT IDEA
For Lekker Laren, RARE was hired to take care of the marketing, social media, partnerships and the webcontent during the festival. We put together a fun and interactive programme, giving participants the chance to activate their brand in a different setting and to connect with Lekker Laren visitors. Additionally, because of our network, we were asked to help with the sales for the Lekker Laren fair and ensure the stalls were filled with quality products!

THE WIN-WIN
A vibrant culinairy festival, returning each year. A place where foodies meet  and support the local restaurants and food companies.