Ultimate Dutch jenever brand

THE CLIENT’S DESIRE
Hooghoudt is a Dutch jenever brand from Groningen with a very rich heritage. To tell this story and to dust off the image of jenever, Hooghoudt wanted some buzz. Hooghoudt jenever is not your grandfather’s drink. Shake those jenever cocktails!

THE BRILLIANT IDEA
RARE supports Hooghoudt with promotional activities for press and trade. Regarding the press, we organize tours, tastings and interviews at the distillery. Regarding trade, Hooghoudt organizes launches of Infused Series and bar training. Launches go back to the origin of the tastes inside of the bottle. For example to the sea! Hooghoudt launches new infused versions of their holy jenever.

THE WIN-WIN
Jenever is not the old fashioned spirit anymore! Hooghoudt is hip and happening and in a lot of your favourite cocktails nowadays.