THE CLIENT’S DESIRE
To transfer the brand story of Our/Vodka to the target audience and to create a new fan base.
THE BRILLIANT IDEA
OUR/AMSTERDAM Vodka launched a pop-up store at the central hall of Amsterdam Central Station. Liquor store Grand Central Spirits, turned into an interactive store with an interactive table, which recognizes by means of image recognition the bottle which is put on the table. Immediately the information about the brand appears and a voice begins to tell about the origin of the brand. The goal of this pop-up store was to transfer the brand story of Our/Vodka to the target audience by seeing and hearing its origin while tasting it. For over a year, visitors were able to see, hear, feel and taste the brand.
As a result of this unique experience, a new fan base was born. The pop-up store launched new services and activities directly because of this success. For example, there are gift bottles and custom-made ones. Your bestfriend’s birthday? Give him a bottle of vodka with his own name on it! Your own favourite taste inside the bottle? No problem! Our home distillers let your favourite choose your fruits or herbs to create an infused vodka.
|Location||Amsterdam Central Station|