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Albelli – 18th Christmas Day Party

Albelli – 18th Christmas Day Party
LET’S CELEBRATE THE MOST BEAUTIFUL TIME OF THE YEAR

THE CLIENT’S DESIRE
Albelli is one of the fast growing e-commerce companies in Amsterdam, borne out of several brands that produce photo products. Albelli deliver to more than four million customers within Europe, Belgium, France, Germany, Norway, Sweden, Netherlands and England. They started with selling photo books and after 10 years they extended their product rang and started to specialize in photo books, wall decoration, maps, photo prints, mugs, postcards and calendars. Working that hard justifies a party at least once a year, and one thing is for sure: they certainly know how!

THE BRILLIANT IDEA
RARE came up with the theme of 18th Christmas Day which took place on the 12th of January 2018 at UNDERCURRENT in Amsterdam, an event location at the NDSM werf. Keeping up the Christmas spirit a little longer, because after all Christmas is the most wonderful time of the year. This spectacular event was decorated with 3m high Christmas trees, shiny lanterns, snowflakes and glitter everywhere assured a very merry time. Everything necessary to hold on that Christmas feeling!
To create the maximum feeling of a Christmas festival, several food trucks were placed inside where people could enjoy multiple dishes. No party is complete without delicious cocktails, therefor a central bar was placed. Cocktail shakers were showing their skills and presenting their signature drinks. To top it off, Jäger shots were flowing all night.

THE WIN-WIN
We wanted to be sure that people were going to dance, so a DJ kicked off the evening and was supported by an amazing band. Together they made sure all 150 Albelli employees did indeed dance their shoes off like the cast of Footloose. All the ingredients for a successful employee party were there!

And that is how you plan a party!

Number of visitors 150
Edition 12
Date 12 January 2018
Location UNDERCURRENT, Amsterdam