Last April we were approached by LFE, one of the Netherlands biggest wine companies, who were in the process of rebranding one of their main wine producers Castel. They were looking for a team to come up with a concept for a launch party where they could present the new brand, Maison Castel. We put together a fabulous, Paris-themed launch party at restaurant Lute, presented by French celebrity chef Alain Caron. Renowned food press was treated to the new wines, French finger foods, a mini French cooking class and… finishing the evening off, a visual reality bike ride through Paris. In one evening, we managed to create top-of-mind awareness and put Maison Castel (back) on the map!
- Number of visitors: 50
- Date: 6 April 2016