Lekker Laren is the biggest festival in the Gooi, bringing together restaurants, lifestyle and music for four days of fun during the summer. For Lekker Laren, RARE was hired to take care of the marketing (social media, partnerships) and the content during the festival. We put together a fun and interactive programme, giving participants the chance to activate their brand in a different setting and to connect with Lekker Laren visitors. Additionally, because of our network, we were asked to help with the sales for the Lekker Laren fair and ensure the stalls were filled with quality products!
- Number of visitors: 15.000
- Edition: no. 3
- Date: 25th - 28th of August 2016